The people behind Fairways
We live and breathe golf. Every part of this business is built by people who play the game and know the courses.
Fairways is a small team with deep roots in the golf industry. Between us we have years of experience playing these courses, working with the people who run them, and understanding what golfers actually want out of a season.
That matters more than it sounds. We are not a software company that picked golf. We know which courses are worth the drive, which pro shops pick up the phone, and what makes a round worth remembering. That knowledge sits behind every decision we make.
Meet the team
Ben Magnuson
Ben started the Beat the Course Golf Channel in 2020 and spent the following years playing and reviewing courses across Western Canada. Fairways grew out of the relationships he built with the courses along the way.
Read Ben's profileReilly Renwick
Reilly builds and maintains the Fairways booking platform, including the connections into the tee sheet systems our partner courses already use. He also works across brand and growth, so the technology is built around how golfers actually find and book a round.
Jesse Zonneveld
Jesse is the founder and lead developer of True Tundra Web Designs. He works on the Fairways website and the member experience, keeping everything fast, clear, and easy to use.
Four things we hold to
These are the values we hire by, build by, and hold ourselves to.
Simplicity wins
We remove friction. Every decision should make golf easier for members and for the courses we partner with.
Experience before scorecards
Golf is about who you are with, where you are, and the stories you take home. The number at the end matters less than the day itself.
Do the right thing
We hold ourselves, our members, and our partners to a high standard. Great experiences require everyone to do their part.
Build what is better
We challenge the status quo. We do not build new things for the sake of novelty. We build them to improve golf for everyone.
How we work
A small team, a short list of priorities, and no outside investors.
We are building something that does not exist in Canada yet. Fairways pairs tee sheet technology with a multi-course membership, which gives golfers a simpler way to play a wider variety of great courses in one season.
We run the business on a clear set of priorities and stick to them. That keeps us focused on the things that actually help members and partner courses, instead of chasing every new idea that comes along.
We are also bootstrapped by choice. Staying independent lets us build toward the long term goal, which is to become the leading golf travel and experience brand in the world.
Play a better season
One membership, a full season, and a wider variety of great courses than you would get on your own.
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