Our Story
Golf Should Be Simple
But for most of us, it isn't. Between crowded tee sheets, rising costs, and the constant back-and-forth of deciding where to play, getting on the course has become a chore.
Fairways was built to change that.
From the Channel to the Course
In 2020, I started the "Beat the Course Golf Channel." It began as a passion project with no real plan behind it. Just a way to play the game while I was building my career, but it quickly became my deep dive into the industry.
BCGC gave me the chance to play some of the best tracks in Canada and build real relationships with the people who run them. It was the first time I realized I could bridge my professional experience with the game I love.
Why the "Why" Changed
The Problem With the Status Quo
After years of working closely with courses across Western Canada, I saw the same pattern everywhere. Prices are up, courses are packed, and there is no sign of things slowing down.
I kept thinking: There has to be a better way. A way for golfers to access great courses without the headache, and a way for the courses themselves to win, too.
What We’re Building
Fairways is a multi-course membership designed for the way we actually play today.
Instead of juggling different booking sites or worrying about peak-season rates, you get one membership that covers it all. You can play your local favorites this week and plan a road trip for later in the month, all under one roof.

